Business makes it happen!

The Business program in the Business Administration Department at Palomar College prepares for transfer and/or a job at the same time! You can choose from the following programs of study:

·       Administrative Assistant (AS | CA) program is designed to prepare the student for an entry-level or higher office position and reflects significant changes in the level of preparedness in Digital Information Literacy that is required to enter business and industry.

·       Advertising, Marketing, and Merchandising (AS | CA) program is designed to provide a general academic background of coursework pertinent to entry-level employment and/or upper division education in the field of product or service distribution.

·       Business Administration Associate in Science in Business Administration for Transfer degree (AS-T) provides students the basic functions of the business;  prepares students for entry into variety of academic studies  in the field of business as well as   provides skills necessary for entry-level positions.

Manage your own future!

Palomar College offers the following program of study:

• Business Management (AS | CA): This program includes a selection of courses that provides academic preparation to individuals who are seeking employment, or are currently employed, within the management structure of a business.
• Creating Your Business in a GIG Economy (CA):

This unique three-course certificate combines a comprehensive course in small business entrepreneurship to 1) launch a business; 2) a course in social media to advertise and market the business; and 3) a cooperative education course where the student will be mentored on the creation of a new business or improvement of an existing business, via an experienced and certified small business coach.

Lights!  Camera!  Action!

Led by faculty with extensive industry experience, the Cinema Program offers students a solid foundation in the art, technique, and business of movies.  We offer an Associate in Science Degree for Transfer in Film, Television and Electronic Media, an Associate of Arts Degree in Cinema, and a Certificate of Achievement in Cinema.  With access to a state-of-the art lecture/screening room, shooting formats in digital video, Super 8, and 16mm, and editing equipment that includes 20 Avid editing bays and 23 Adobe Creative Suite post-production stations, our students have screened their films at international film festivals and won regional Emmys.

Getting the word out!

Our Communications Program is offering a variety  of courses  where you can learn the following:   a multimedia approach to a comparative survey of communication in studying the history, structure, economic and social impact of television, cinema, radio, journalism, Internet and new forms of communication;  a survey of public relations history, theories, and practices with emphasis on applications to business, public agencies and institutions;  a practical approach to using the media, creating press releases, organizing and executing campaigns, and promoting favorable relations with various segments of the public;  an analysis of the changing social and ethical issues that confront both our mass communication systems and the public;  the media’s role in reflecting, creating, and controlling human values, both personal and social;  examination of images of women, African-Americans, Native Americans, Asian-Americans, and Latinos in the mass media and their sociological consequences.

Be hands-on in television and radio!

Digital Broadcast Arts(DBA) provides students with unique hands-on opportunities to create a portfolio needed to get jobs and to advance in four-year programs.

Students learn TV producing, directing, writing, electronic journalism, videography, audio, lighting, editing, as well as working in front of the camera.

Digital Broadcast Arts students produce three student run television shows that reach an audience of over 250,000 homes. DBA students have produced commercials for the San Diego Open Golf Tournament, videos for the Motion Picture and Television Fund and many other professional assignments.

Learn Visual Literacy through Progressive Technology.

Graphic Communications encompasses the techniques of setting a mood and conveying information to the viewer using a variety of printing techniques, multimedia, and the Internet. There are three areas of specialization available :

Imaging and Publishing-More than ink on paper, print media requires effective and efficient layout techniques and skillful shop and project management to provide a cost-effective product.

Web Design-The explosive growth of the Internet continues with rapid developments in the World Wide Web. The GC department provides in-depth instruction in leading edge software tools and techniques including site layout, database design, copyright and accessibility considerations, and portfolio development.

Motion Graphics, Multimedia and Digital Video-The field of motion graphics is becoming more important in advertising, visual effects, online marketing, educational short subjects, and HD video production.