Enhancing teaching and learning for students and faculty of Palomar College
Why the Letters and Numbers? Have you ever wondered what the acronyms RGB, CMYK, and HEX stand for? Why these color models exist? And, what do those numbers mean? Likely the answer is, “not really.” But when it comes to preparing images for display or reproduction, a basic awareness of the differences can save time and frustration […]
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According to Ghodeswar and Lane “A brand is defined as a toolbox of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication, brand awareness, brand loyalty and various branding […]
The post Branding: What is it and Why Does it Matter? appeared first on Kelly Helming.
The purpose of the Academic Technology Resources Centers is to facilitate and enhance teaching and learning in a supportive environment for students, faculty, and staff at Palomar College through the use of technology.