DBA 100

DBA  100  Introduction to Radio and TV  (3.0 Units) 

Hours: 3.0  hours lecture 

Transferability: CSU 

Study of the development, regulation, economics, social impact, and industry practices in broadcasting and cable communication. Includes non-broadcast television, new technologies, and other communication systems. Topics include – mass communication theory, TV station operation & programming, advertising, rating services, regulation, and censorship; in depth analysis of current issues and developments. 

Notes: Typically offered in fall and spring