Numbers, numbers, and more numbers.  The more I’m learning about about digital marketing, the more I realize that a course in number crunching and analysis belongs in the new E-Marketing degree.  This was confirmed by Micha Mikailian when we met on Monday, February 25th to talk about E-boost consulting and the work he does for clients.  Micha commented that digital marketing is much more data driven than traditional marketing — and yes, I agree.  There are SO many analytics – so many ways to measure — I think that’s why (as a traditional marketer) – I LOVE and HATE that.  I need to spend a bit more time in Google analytics reviewing ALL the ways I can measure stuff.  And, I need to consider adding a class on this OR adding an analytics section to the new social media class.