BUS 155 – Marketing

Marketing textbookIf you take Marketing (BUS 155), you’ll study market opportunities, target audiences, new product development, and brands. You’ll also learn how to drive traffic to a website to generate leads and how to communicate with customers to persuade.  Once completed, you will have a solid understanding of marketing policies and practices, how new products and services are launched, and how to develop a marketing message that tells your brand’s story.

The Student Learning Outcome for BUS 155 is:

Analyze market issues and opportunities and work effectively in teams to create a solution and plan.  The plan will involve synthesizing original, creative strategies regarding segmentation, targeting, positioning, product, price, place, and promotion.

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