Toby Danylchuk from 39 Celsius asked me to be a guest blogger for his company.  He also gave me a few great ideas on running Facebook and Google Ads — not only to try it out — but to actually attract TRAFFIC to my web site (blog) and increase enrollment. Here is an excerpt from his e-mail:

“You have a solid foothold in academia and all the foundational concepts of marketing/advertising, but you also have all this really great work experience in product mgt, communications etc so you have a unique perspective from that standpoint and are not just preaching from the proverbial ivory tower — that’s really unique. You’ve gone through all the processes of marketing and communications so I know you must have a wealth of info stored away on even things as mktg process, planning, or connecting the end user etc. And perhaps the focus could be more targeted towards the medium sized business since you worked in environments that were closer to that versus a small business. In other words, maybe there’s an angle on one particular small area of marketing or advertising in academia you could write about and bring in your work experience, a particular area where people made mistakes in a larger corp environment, or top 10 mistakes made, or the importance of planning/coordinating efforts between different areas…I’m just throwing ideas out there. Thoughts? The post doesn’t need to very long, we usually like to get at least 600- 700 words or so, but no hard rules.

Anyway, let me know what you think.

On a different note, as part of producing experiential data for your class, why don’t you consider running a Facebook campaign targeting everyone that has any association with Palomar, or any of the nearby colleges? You could create a landing page on your blog detailing it that then links over to Palomar and its registration page. More on targeting, you could target people with some interest in Palomar, Cal State San Marcos, Miracosta or any of the other JCs and promote your class. You could probably even target seniors in the high schools too! Then you must have an email list? Pull all the emails together of all the students from the years you’ve been teaching and upload those to FB and run ads to those people too. Create a couple different ads, could be something like,

Want to learn the basics of digital marketing? Take my crash course. Hurry, limited availability. Or something like that.”

How GREAT it is to STILL have friends in industry who can provide guidance and assistance!