I was reviewing photos I had taken during my day(s) and Life Tech and wanted to share a big AHA.  When I was there eight years ago – I had suggested a shift in advertising strategy from PRODUCT oriented to a more PEOPLE oriented approach.  My idea was met with mixed reviews.  I believe this is mostly due to change being scary and big ideas in leadership often being poo pooed.  This picture shows Life Tech now using PATIENTS (aka People) to tell the story of the product and the brand.  Way to go Life Tech. I knew you would get there!