I say “recovering” because I was fortunate (and crazy!)to spend EIGHT full hours at my former company, Life Technolgies, where I learned about communities, blogs, social media, SEO, SEM, content strategy, e-commerce, and the user experience.  The energy and pace at Life Tech is exciting and intoxicating.  It’s a collection of super smart people doing innovative marketing and advertising with cutting edge technolgies.  My head is swimming, but in a good way. I hope it doesn’t sound too crazy to say this (perhaps everyone else already knows?) but marketing and advertising HAVE changed and content is king. Believe it or not, if you sell a product or service (even if that product or service is yourself), you are in the business of publishing content.  That’s right.  And good content that can be found, clicked on, and acted on is king.  And my day at Life Technolgies helped me begin to understand what good content is.  My night class at UCSD is beginning to help me understand how to ensure that content is found and acted on.  In addition, I’m reading a book called “Accelerate” that ties content, search, and social media media all together to help me look at marketing and advertising in a totally different way.  I can’t WAIT for Fall to add all this new stuff to my curriculum and help students get the skills they need to secure today’s in-demand jobs.