Logo and Design Applications

Logo | Seal | Typography | Letterhead | Envelope | Business Card | Brochures | Folders | PDF Version

Departments and offices may request Classic Crest Natural White letterhead, second sheets, and envelopes--or standard white stationery. The logo on stationery can be all black, black with a silver swoosh and red star, or black with a foil-stamped silver swoosh with foil-stamped red star.

 Please note that a subsidiary system can be used that establishes individual variations of a larger institutional look, e.g., adding the departmental name under the primary logo.

LOGO

Logo may be used in two versions:
Screened or Solid.

PRIMARY FONTS

Gill Sans
Gill Sans Italic
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS

San Serif
    Arial (PC)
    Helvetica (Mac)
 

Serif

    Times (PC and Mac)

RECOMMENDATIONS:

Use the screened logo for most print applications and for the web.
Use the solid logo for copy, screenprinting, web and reverse applications.

NOTES:

No substitution of fonts or graphics should be used in the logo.

Obtain the logo at www.palomar.edu/guidelines/logos

LOGO USAGE

Logo may be used with all three elements: name, comet, vision statement.

Logo may be used as name only. 

Logo may be used as name and comet

 PRIMARY FONTS

Gill Sans
Gill Sans Italic
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS

San Serif
    Arial (PC)
    Helvetica (Mac)

Serif
    Times (PC and Mac)

 NOTES:
Use of the name without the comet and vision statement is referred to as the wordmark

Top of Page

THE SEAL

 The seal is used for official documents only, diplomas and certificates.

Top of Page

TYPOGRAPHY

PRIMARY FONTS

Gill Sans
Gill Sans Italic
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS

San Serif
    Arial (PC)
    Helvetica (Mac)

Serif
    Times (PC and Mac)

OFFICIAL COLORS

COLORS:
Black

Red
  PMS 186
  CMYK  6 - 91 - 78  3
  RGB  237 - 23 - 31

Silver
  PMS 877
  CMYK  27 - 18 - 19 - 3
  RGB  181 - 103 - 175

SECONDARY COLORS:

Gold
  PMS 714
  CMYK  3 - 17 - 43 - 0
  RGB  254 - 209 - 132

RECOMMENDATIONS:
Contact Creative Services for specific formats of each version shown.

NOTES:
The logo must be used in the black, red and silver combinations shown here. No substitutions are permitted.

Top of Page

OFFICIAL LETTERHEAD

 SIZE: 
8.5 X 11

STOCK:
Classic Crest
Color: Natural White
24lb (letterhead)

INK:
Black

FOIL STAMPING:
Comet will be in silver foil, the star will be in red foil and the words will print in black

TYPOGRAPHY:
Gill Sans
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS
 

San Serif
    Arial (PC)
    Helvetica (Mac)

Serif
    Times (PC and Mac)

Top of Page

OFFICIAL LETTERHEAD with Personal Identifier

SIZE:
8.5 X 11

STOCK:
Classic Crest
Color: Natural White
24lb (letterhead)

INK:
Black

FOIL STAMPING:
Comet will be in silver foil, the star will be in red foil and the words will print in black

TYPOGRAPHY:
Gill Sans
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS
San Serif
    Arial (PC)
    Helvetica (Mac)

Serif
    Times (PC and Mac)

Top of Page

OFFICIAL LETTERHEAD with Center Name

SIZE:
8.5 X 11

STOCK:
Classic Crest
Color: Natural White
24lb (letterhead)

INK:
Black

FOIL STAMPING:
Comet will be in silver foil, the star will be in red foil and the words will print in black

TYPOGRAPHY:
Gill Sans
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS
San Serif
    Arial (PC)
    Helvetica (Mac)

Serif
    Times (PC and Mac)

Top of Page

UNOFFICIAL LETTERHEAD

SIZE:
8.5 X 11

STOCK:
Classic Crest
Color: Natural White
24lb (letterhead)

INK:
Black

FOIL STAMPING:
Comet will be in silver foil, the star will be in red foil and the words will print in black

TYPOGRAPHY:
Gill Sans
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS
San Serif
    Arial (PC)
    Helvetica (Mac)

Serif
    Times (PC and Mac)

RECOMMENDATIONS:

Secondary type for body copy, not for logo or address information.

Top of Page

OFFICIAL ENVELOPE

 SIZE:
9.5 x 4.125

STOCK:
Classic Crest
Color: Natural White
 

INK:
Black

FOIL STAMPING:
Comet will be in silver foil, the star will be in red foil and the words will print in black

TYPOGRAPHY:
Gill Sans
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS
San Serif
    Arial (PC)
    Helvetica (Mac)

Serif
    Times (PC and Mac)

NOTES:

Matching envelope stock

Top of Page

OFFICIAL BUSINESS CARD

SIZE:
3.5 x 2

STOCK:
Classic Crest
Color: Natural White
80lb Cover (Business Card)

INK:
Black

FOIL STAMPING:
Comet will be in silver foil, the star will be in red foil and the words will print in black

TYPOGRAPHY:
Gill Sans
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS

San Serif
    Arial (PC)
    Helvetica (Mac)
 

Serif
    Times (PC and Mac)

NOTES:
Copy is limited to the information on the card above.

Top of Page

BROCHURES

SIZE:
8.5 X 11

STOCK:
Choose what is appropriate for your project

INK:
Choose what is appropriate for you project

TYPOGRAPHY:
Gill Sans
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS
San Serif
    Arial (PC)
    Helvetica (Mac)

Serif
    Times (PC and Mac)

Top of Page

FOLDERS

SIZE:
9 x 12

STOCK:
Choose what is appropriate for your project

INK:
Black

FOIL STAMPING (Optional):
Silver and or red foil

TYPOGRAPHY:
Gill Sans
Gill Sans Bold
Gill Sans Extra Bold

SECONDARY FONTS
San Serif
    Arial (PC)
    Helvetica (Mac)

Serif
    Times (PC and Mac)

Top of Page

PDF Version of this manual

Top of Page

Return to Graphics Standards Manual Index