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How to Embed a YouTube Video

There are plenty of ridiculous videos on YouTube, in fact, it is hard to find a non-ridiculous video on YouTube, but they exist.  Ridiculous or not, professors may want to embed YouTube (or other, like VideoJug and ExpertVillage) videos on their web sites or within Blackboard.  Read on to find out how.

First, do you really want to embed, that is, place the video window on your web page, or do you want to link.  To link, simply make a normal hyperlink using FrontPage, SharePoint Designer, Dreamweaver, or the Blackboard External Link tool (if you want a stand alone item) or the Blackboard visual text editor (if you want to link inline with other text).  Linking is preferable when you don't want to give up a lot of page real estate for the large YouTube video window, or when you are sending an email and your users' mail clients are liable to block scripted contents.

If you really want to embed, however, you have to insert some HTML code directly into your web page or Blackboard content item.  Here is how to do it.

First, get the embed code from YouTube.  Each YouTube video is accompanied by a URL for linking (see above), and Embed code for embedding.

Copy the Embed code to the clipboard by selecting it (a simple click on the code will do it), right-clicking (Mac control-click) and choose Copy.  Now open the web page you want to embed the video window on. 

Using FrontPage or SharePoint Designer on a standard web page, choose Insert > Web Component... > Advanced Controls > HTLM

When the HTML Markup box opens, paste in the embed code you copied from YouTube and click OK.  Now save the page (all you will see visually on the page is a little yellow box with a question mark in it: .  Now, save the page and preview it to be sure it works.

In the Blackboard Visual Text Editor type whatever prefatory text you wish, then click the HTML control:

Click the HTML control again to return to visual text edit mode.  Now click Submit, then test the video within Blackboard to be sure it plays correctly.

Copyright Issues

Could there be copyright problems with doing this?  According to the EFF (Electronic Frontier Foundation) "...where inline links [the embed code illustrated above is an inline link] are concerned, there is absolutely no direct copyright infringement liability" (see the entire article for details).  It is possible there could be something called "contributory infringement," ("a kind of 'aiding and abetting' liability") but to qualify for this you must a) link to a video that you know is infringing and b) your link materially contributes to the infringement.  The EFF article gives two rules of thumb for avoiding even this peripheral copyright danger:  "(1) don't embed videos that are obviously infringing, and (2) consider removing embedded videos once you've been notified by a copyright owner that they are infringing."

In summary, copyright infringement even on a public web site is extremely unlikely, especially if you are reasonably certain the video is not infringing in the first place, but even if this is in question, you can avoid any sort of liability if you remove the video once you receive a takedown notice.  After all, you are protected by the same laws that protect Google and Yahoo when they link to content.  In an academic environment, there are further protections if the video is being used to educate.  First, a fair use argument could be made.  Secondly, if the video is being used for distance education, the TEACH Act can be applied, provided the video was placed in Blackboard.  Click here [PDF] for the excellent fair use worksheet, and here for the equally excellent TEACH Act check list, both from North Carolina State University.


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